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Dariush with Chas Sydney, senior VP of AmericasMart

Our Story

With a legacy spanning over 40 years, Noure's Oriental Rug Inc. has built a reputation as a world-class destination for exceptional handmade rugs. 

Established in the 1970s, we specialize in contemporary carpets, precious Persian antiques, and investment-grade decorative pieces that attract clients globally. Our extraordinary collections treat rugs as both fine home furnishings and treasured works of art.

Across locations in Chicago and Lake Geneva, we offer a spectrum of rugs curated by our founders' pioneering eye. From lush new carpets to rare 19th century tribal weavings, our inventory provides stunning options for spaces traditional to modern. 

But what sets us apart is our collection of superlative antique carpets. Drawing on generations of expertise, we acquire museum-quality specimens, including Persian court carpets and Silk Road tribal weavings in pristine condition. 

For over 40 years, Noure's Oriental Rugs has served connoisseurs and designers seeking the pinnacle of beauty, artistry, and craftsmanship in handmade rugs, both old and new. Discover our passion and knowledge reflected in every carpet we expertly source and proudly offer.

Let me know if you would like me to modify or expand on this rewrite of your origin story and company background. I'm happy to focus on any other key points or details you want highlighted.

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